Le Méridien Instagram Promotion a Success
Mindful of the powerful reach that social media platforms have achieved among the traveling public, Danielle Koeller, M&R’s regional director of digital, e-commerce and social media, launched an Instagram campaign recently to promote M&R’s soon-to-open 165-room Le Méridien New York, Fifth Avenue.
“We reached out to Le Meridien properties around the world, encouraging them to share our social media content with their followers,” said Dani. “Our goal was three-fold: First, we wanted to increase our follower count. Second, we needed to improve our engagement. Third, we wanted to improve awareness of our new Le Méridien.”
Le Méridien Cairo Airport in Egypt led the pack in enrolling new Instagram followers (almost 29,000), followed by Le Méridien Bali Jimbaran in Indonesia (on almost 24,000). In total, nine Le Méridien hotels participated, with yet other hotels to be heard from, possibly adding more than 92,000 followers. Dani is now working on expanding the Instagram campaign, building on this initial success.
Le Méridien New York, Fifth Avenue General Manager Jeff Dziak is delighted with the results. “Especially as we continue to recruit staff in anticipation of opening, Dani’s efforts have been a great morale booster for all concerned,” he said.
Le Méridien brand is a brand of Marriott International. Le Méridien New York, Fifth Avenue will be is the first of that brand M&R’s portfolio, joining six other Marriott-branded properties (four Fairfield hotels, one TownePlace Suites and one SpringHill Suites). A dual-brand Residence Inn and SpringHill Suites is in the pipeline.
