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With the pace of bookings beginning to return after the pandemic, M&R’s sales and marketing managers launched a companywide blitz in May to restore lost business and take company sales to new heights.
Under the direction of Janelle Schwartz, vice president of sales & marketing, the blitz – tagged “Together as One, #Defining Success” – focused on transient and group sales.
“By coordinating our efforts, pooling our experience and sharing leads and contacts, the 18 members of the M&R sales team made nearly 2,000 calls during the first two days of the event and expect to start seeing results in the short term,” Janelle said.
The team includes property-based M&R veterans Richard Keating, director of sales & marketing at the Holiday Inn New York City – Times Square, and Zonia Batres, director of sales & marketing at the Le Meridien New York, Fifth Avenue, as well as corporate staff members Laurie Oliver, M&R’s regional director of travel industry sales, and Danielle Koeller, regional manager of social media.
Janelle said the team focused special attention on the Tarrytown House Estate on the Hudson in Westchester County, north of New York City. Managed by M&R since 2021, the historic conference resort features 214 rooms, 10 specialty suites and 30,000 square feet of convention and event space, including the 5,500 square foot Mary Duke Ballroom, “the jewel in the Tarrytown crown,” she said.
To jumpstart Tarrytown group bookings, the sales and marketing committee identified a number of “hot dates” through the end of the year. In addition, Tarrytown will be offering a “Pick Your Perk” group offer. Depending on the number of guest rooms booked on a single night, group clients can choose from six perks, ranging from an open bar to complimentary breakout rooms.
Janelle Schwartz, top left, M&R vice president, sales & marketing, serves as conductor to her symphony of sales representatives during a companywide sales blitz in May. From right are Richard Keating, director of sales & marketing, Holiday Inn New York City – Times Square; Dawn Marie Kilures, director of sales & marketing, Holiday Inn NYC – Lower East Side; and Laurie Oliver, M&R regional director of travel industry sales. Second row from left are Axell Kelly, M&R area director of sales & marketing, Long Island City; Adeline Colon, director of sales & marketing, Hyatt Centric Midtown Fifth Avenue New York; Michele Licurse, director of sales & marketing, Fairfield by Marriott New York Manhattan/Central Park; and Danielle Koeller, M&R regional director of social media. Third row from left are Zonia Batres, director of sales & marketing, Le Meridien, New York Fifth Avenue; Crystal Calandro, M&R sales specialist; Chevelle Campbell, director of sales & marketing, Hilton Garden Inn New York Times Square South; Julie Bass, director of sales & marketing, TownePlace Suites New York Manhattan/Times Square and SpringHill Suites New York Midtown Manhattan/Fifth Avenue; and Ed Buzzanco, director of sales & marketing, Tarrytown House Estate on the Hudson. Fourth row from right are Marion El Awar, director of sales & marketing, DoubleTree by Hilton Times Square West; Zaida Celentano, sales manager, Comfort Inn, Prospect Park – Brooklyn; Mark Shuda, general manager, Tarrytown House Estate on the Hudson; Leena Shaheen, director of sales & marketing, DoubleTree by Hilton New York Midtown Fifth Ave; and Lily Lukyanovsky, director of sales & marketing, Holiday Inn Express Manhattan Midtown West.
Richard Keating, director of sales & marketing at the Holiday Inn NYC – Times Square, experiences the stages of making a sale, from research to frustration to the elation of ringing the bell when the sale is completed.
