What Each of Our Brands Promises
The brands represented in M&R’s portfolio – Fairfield, Hampton Inn, Hilton Garden Inn, Holiday Inn Express, Radisson, TownPlace Suites, Comfort Inn, Le Méridien, Hyatt Centric, DoubleTree, SpringHill Suites, Days Inn, Best Western and Holiday Inn – each advertise carefully crafted brand promises, sometimes called mission or positioning statements.
Their purpose primarily is to create and manage guest expectations. Considering the number of brands competing in the marketplace, every brand must struggle to differentiate itself, and a compelling brand promise or mission statement is one way to do it.
But there’s another critical audience: You, as a M&R team member. While your paycheck may say M&R, you also represent the national brand that provides the name for your hotel.
It’s valuable to know what each of our brands promises:
Fairfield: “Founded on the principles of warm hospitality and family treatment, Fairfield’s philosophy and level of service are built on making sure every guest’s stay is a seamless experience. We promise you’ll be satisfied or we’ll make it right. That’s our commitment to you.”
Hampton Inn “promises guests a great experience and value for money every time. The consistent quality of Hampton by Hilton means guests can book any location around the world and know they will enjoy a great experience and friendly service.”
Hilton Garden Inn: “Our goal is to make your stay better and brighter. If something isn’t just the way you like it, simply let any hotel team member know, and we’ll make it right. Guaranteed.”
Holiday Inn Express: “We offer everything guests need and provide more where it matters most.”
Radisson: “Every moment matters. More than our signature, it is how we do business and who we are at the core. We create memorable moments and company success by inspiring our team members with our core beliefs.”
TownePlace Suites: “Everything you need to live your life while on the road.”
Comfort Inn: “We offer travelers a consistent, warm and welcoming experience. With all the amenities you need to be at your best, our hotels will help you feel rested and ready to take on the day.”
Le Méridien: “Born in an era of glamorous travel, Le Méridien believes everyone should explore the world in style.”
Hyatt Centric: “As your local home base in the middle of the action, we’re here to serve up insider knowledge and intriguing tidbits so you can go forth and discover and leave with a great story to tell.”
DoubleTree: “The niceness you experience with us stays with you long after you check out, and we wouldn’t have it any other way.”
SpringHill Suites: “Treat yourself to a little more, all across North America.”
Days Inn: “From sports travel and family trips to getaways with friends, Days Inn by Wyndham welcomes all guests with a warm smile and friendly service.”
Best Western: “Deliver trusted guest experiences, drive hotel success and foster a caring, inclusive culture that respects the environment.”
Holiday Inn: “Always there with just what you need.”
